Annual Sale & Promo Guide


This guide can be used as a starting point to build out your marketing calendar. It outlines significant events each month throughout the year. It is based on a traditional United States holiday calendar as well as a classic retail annual calendar of events.

It is divided by month and within each month you will find an assortment of calendar holidays, marketing moments, cultural events, and sale periods. This is a comprehensive list of dates you can market to your consumers and you can pick and choose the dates that work best for you and your brand.

This guide is focused on retail and e-commerce, but can absolutely be altered to use for content creators, media sites, freelance professionals, product manufacturers, or those with a personal brand.

Includes 17 pages on information and insight on discount range, when and how long to have a sale or promo, and planning advice. 

This is a DIGITAL PRODUCT. Your download will be emailed to you after purchase. 

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